Author Guiyang Xiong

Guiyang Xiong is assistant professor of marketing. He comes to the Whitman School from the University of Georgia where he has served as assistant professor of marketing since 2010. His research interests include advertising, new product innovation and management, marketing’s impact on shareholder value, social media and word-of-mouth, social networks and empirical modeling. He earned his Ph.D. in business from Emory University.