
Author Rong Li


Reinvent Retail Supply Chain: Ship-from-Store-to-Store
This paper characterizes the optimal inventory replenishment policy for retailers who implement the Ship-from-Store-to-Store (SFSTS)…

Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling
The common belief is that the upcoming GMO labeling law will make GM food unfavorable…

Scrap or Sell: The Decision on Production Yield Loss
Selling production yield loss to value-conscious markets seems to turn scrapping costs into sales profits,…