Bidding For Bidders? How the Format for Soliciting Supplier Participation in NYOP Auctions Impacts Channel Profit
To obtain maximum profit from a Name-Your-Own-Price market, the retailer must induce service providers to…
Author Scott Fay
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Scott Fay
Professor Fay is an associate professor of marketing and director of the integrated core. He is particularly interested in examining how firms can harness the power of new technologies. Other topics Professor Fay pursues include the personalization process, marketing in social media and reverse auctions.
Implications of Expected Changes in the Seller’s Threshold Price in Name-Your-Own-Price Auctions
When a bidder suspects the threshold price sometimes changes, but not often, they may decide…
“Timing of product allocation: Using probabilistic selling to enhance inventory management”
If inventories are not adjusted properly, probabilistic selling is often not going to be an…