Browsing: Marketing
Marketing’s and Operations’ Roles in Product Recall Prevention: Antecedents and Consequences
The Impact of Supply Disruption Risk on a Retailer’s Pricing and Procurement Strategies in the Presence of a Substitute Product
Try It On! Contingency Effects of Virtual Fitting Rooms
The research empirically examines the effect of virtual fitting room on product sales, post-sales customer…
Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling
The common belief is that the upcoming GMO labeling law will make GM food unfavorable…
Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics
Bidding For Bidders? How the Format for Soliciting Supplier Participation in NYOP Auctions Impacts Channel Profit
To obtain maximum profit from a Name-Your-Own-Price market, the retailer must induce service providers to…
Product Concept Demonstrations in Trade Shows and Firm Value
The study shows how trade show demonstrations of new product concepts at different stages of…