Browsing: Marketing
Try It On! Contingency Effects of Virtual Fitting Rooms
The research empirically examines the effect of virtual fitting room on product sales, post-sales customer…
Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling
The common belief is that the upcoming GMO labeling law will make GM food unfavorable…
Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics
Bidding For Bidders? How the Format for Soliciting Supplier Participation in NYOP Auctions Impacts Channel Profit
To obtain maximum profit from a Name-Your-Own-Price market, the retailer must induce service providers to…
Product Concept Demonstrations in Trade Shows and Firm Value
The study shows how trade show demonstrations of new product concepts at different stages of…
Implications of Expected Changes in the Seller’s Threshold Price in Name-Your-Own-Price Auctions
When a bidder suspects the threshold price sometimes changes, but not often, they may decide…
“Timing of product allocation: Using probabilistic selling to enhance inventory management”
If inventories are not adjusted properly, probabilistic selling is often not going to be an…
“Counterfactual decomposition of movie star effects with star selection”
The presence of a star acts as a signal for risk-averse distributors who allocate greater…